Finding your joy by finding your joy

As a woman entrepreneur, I've been strolling down the path of learning this past year. Learning about marketing. The learning curve is HUGE and the amount of information available is immense. It's incredibly easy to get overwhelmed and swept up in the maelstrom of dos and don'ts, promises and trials and errors. 

In the direct sales industry, it has become clear to me that the one area of training that we are lacking is marketing. As a business sub category, direct sales has some of the best training out there. Sales training, leadership training, recruiting training, personal development training. But as a small business, and direct sales is a small business, if you don't have marketing, you're not in business.

In this journey I've been on, I've learned loads about niche marketing and finding your message and creating a personal brand. 

I had the joy of spending time this past weekend with my dear friend and direct sales colleague. She is starting on this same journey. We were discussing this personal brand strategy and we hit on a topic that I think bears sharing with all women entrepreneurs, whether you are in the direct sales industry or not. 

When you are developing your personal brand, and we all need to market ourselves, unless you happen to have a singular business. We all do something that other people also do. However, no one will do it quite the way we do, and that is what we need to sell. 

But sometimes it's tough to see ourselves clearly, and even tougher still to pinpoint our unique business strength. 

I think the key is finding your joy. We all started our business because of a sense of passion or purpose, and if that isn't why we started, nearly all of us have developed a passion or purpose along the way. But as with many other aspects of running a business, we become inundated with lists. 
Lists of personal development goals, lists of administrative tasks, lists of ideas we want to try to boost sales or retention. We have lists of lists of lists.

Focus on your joy. There is something, maybe a few things, that you do in your business that totally bring you joy, that turn you on, that make you glow. That is your brand. That is your purpose. That is your gift. 

There are lots of things that you have to do as a business owner. Some of those things can be delegated, and if you can delegate, that is the best.
We've all heard the quote:  "Find something you love to do, and you'll never work a day in your life". For many of us, that is what brought us here, but sometimes we forget along the way. 

To truly find your joy in each and every day, remember and focus on those things in your business that bring you joy. Not only will this boost your marketing, but it is another way to find your happy place day after day.

Share what brings you joy in your business!

With Love and Laughter,
Shannon